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Bottle-to-Bottle Contact

Bottle-to-Bottle Contact Explained

Bottle-to-bottle contact occurs when bottles touch or collide with one another during shipping, increasing the risk of breakages and damage.

What is bottle-to-bottle contact?
It refers to unwanted movement within drinks packaging that allows bottles to knock against each other in transit, a common cause of breakages when packaging lacks proper internal separation.

What causes bottle-to-bottle contact?

  • Insufficient internal compartments or dividers
  • Oversized packaging allowing excess movement
  • Inadequate void fill around bottles

Why preventing bottle-to-bottle contact matters

  1. Reduces breakages
    Directly lowers the risk of damage and product loss.
  2. Lowers return and replacement costs
    Fewer damaged shipments means fewer costly replacements.
  3. Improves customer experience
    Bottles arrive intact and presentable.

Related concepts

Return to our packaging glossary for more packaging terms and definitions.