What role does print still play in building a brand? And how can sustainable packaging help businesses create a better experience for their customers?
These were some of the questions explored at FuturePrint’s PodFEST, where Fred Lill joined the panel to discuss the changing role of print and its place in today’s brand and packaging landscape.
As Company owner/Director of Lil Packaging, Fred has spent years working with businesses to develop packaging that protects products, supports efficient fulfilment and creates a positive unboxing experience. For him, packaging is about much more than simply getting a product from A to B.
Table of contents
Watch Fred’s panel discussion
In this episode of FuturePrint’s PodFEST, Fred shares his thoughts alongside fellow industry speakers on the future of print, the importance of brand experience and the opportunities for businesses looking to make better use of packaging.
(Watch the full discussion below.)
Why sustainable packaging matters to brands
Packaging is often one of the first physical touchpoints a customer has with a brand. It needs to protect what’s inside, but it can also play an important role in how that brand is experienced.
For ecommerce businesses, the challenge is finding packaging that balances product protection, presentation, sustainability and the practical demands of fulfilment.
At Lil Packaging, these considerations are at the heart of what we do. From our patented Breezebox® with integral Breezepaper® to our range of sustainable ecommerce packaging, we develop solutions designed to make packing more efficient without compromising the customer experience.
Sharing Our Journey to Net Zero
At Lil Packaging, sustainability is an ongoing journey, and we believe in being open about the work that goes into it.
During the FuturePrint discussion, Fred talks about our EcoVadis journey and the progress we’ve made as a business with sustainable packaging. In May 2026, we achieved an EcoVadis Gold Award, with a score of 80/100, placing Lil in the top 5% of companies assessed on the EcoVadis platform.
But for us, it’s not just about an award. It’s about continuing to learn, improve and find ways to reduce our environmental impact.
We’re happy to share our journey towards net zero without gatekeeping. Whether you’re just starting to explore sustainable packaging or you’re already well on your way, we believe that sharing what we’ve learned can help more businesses take meaningful steps forward.
The Future of Print and Packaging
Conversations such as this are an opportunity to look at where the packaging industry is heading and how businesses can continue to adapt.
As print, packaging and ecommerce continue to evolve, we’re pleased to be part of the discussion and to share our experience of creating sustainable, UK-made packaging for brands across a range of industries.
Watch Fred’s appearance at FuturePrint’s PodFEST above.
About The Author
Deborah Lill
Deb Lill is the Creative Manager at Lil Packaging, where she blends over 20 years of experience in branding, content creation, and people-focused communication. With a background in Psychology and HR, she brings deep insight into motivation and storytelling, helping shape Lil’s authentic, sustainability-driven voice across platforms. Having been part of Lil’s journey for two decades, Deb has helped grow a thriving online community and continues to champion creativity, eco-friendly innovation, and family values - both in her work and in her life.
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