Selling on Etsy isn’t just about creating something beautiful - it’s about delivering that same care and quality all the way to your customer’s doorstep.
Great packaging protects your product, enhances your brand, and shows your commitment to sustainability.
If you’re an Etsy seller aiming for eco-friendly, plastic-free shipping, this guide will walk you through everything you need to know - from the best sustainable materials to step-by-step packing techniques that keep your items safe and your conscience clear.
Table of contents
Why Sustainable Packaging matters when you need to package items for Etsy
Etsy shoppers value creativity, craftsmanship, and conscience. The platform attracts a community that’s deeply connected to environmental responsibility. How you package your orders is an extension of your values as a maker and seller.
By choosing recyclable, biodegradable, or compostable materials, you’re not just reducing waste - you’re reinforcing your brand’s authenticity and care for both your customers and the planet.
Essential Plastic-Free Packaging Materials
Here’s a quick overview of sustainable alternatives to traditional plastic packaging - perfect for protecting your products and keeping your environmental footprint low when preparing to package items for Etsy sales.
|
Eco Material |
Purpose / Benefits |
| Corrugated cardboard boxes or rigid mailers |
Strong, fully recyclable, and excellent for both small and delicate items. Use the right size to reduce void space and avoid overpacking. |
| Recycled paper wrap or kraft paper |
Great for wrapping and cushioning items. Crumple or fold for protection. 100% recyclable and compostable. |
| Paper-based padding (corrugated rolls, honeycomb wrap, shredded paper) |
Shock-absorbing alternatives to plastic padding. Lightweight yet protective. |
| Compostable void fill |
Use shredded cardboard, wood wool, or recycled paper strips to fill gaps. Keeps products from moving during transit. |
| Paper tape or gummed paper tape |
A plastic-free alternative to conventional packing tape. Secure, recyclable, and available with water-activated adhesive. |
| Paper labels and stickers |
Use recycled or FSC-certified materials and plant-based inks. Small branding touches that still keep it green. |
| Recycled tissue paper |
Ideal for wrapping delicate items and adding a premium, eco-conscious unboxing experience. |
Step-by-Step: How to Package Your Etsy Orders Sustainably
1. Prepare Your Product
Before packaging, ensure your item is clean, dry, and ready to ship. For handmade goods, a brief inspection helps prevent returns and ensures your craftsmanship arrives in perfect condition.
2. Wrap with Care
Instead of plastic padding, use recycled paper or tissue to wrap each item snugly. For extra protection, layer materials like shredded paper or corrugated wrap. The goal is to minimise movement without adding unnecessary bulk.
3. Choose the Right Outer Packaging
Select a sturdy cardboard box, rigid envelope, or recyclable mailer that closely fits your product. Oversized packaging wastes material and increases postage costs; undersized packaging risks damage.
4. Fill Any Gaps
If there’s empty space, fill it with shredded cardboard, paper curls, or compostable void fill. These options are protective, lightweight, and fully recyclable.
5. Seal Securely
Use paper tape to seal your package - it’s strong, recyclable, and plastic-free. Reinforce edges and corners for added strength.
6. Add Branding & Thoughtful Touches
Sustainable packaging doesn’t mean boring packaging. Add a personal thank-you note, an eco-friendly sticker, or a leaflet printed on recycled paper. These touches connect you with your customer and tell your sustainability story.
7. Label Responsibly
Print labels on recycled or FSC certified paper where possible. Position them clearly, avoiding folds or seams. If you’re using pre-printed labels, make sure they’re compatible with recycling processes.
Tips for Eco-Conscious Etsy Sellers
Keep It Minimal - Use only what you need. Reducing materials is the first step toward sustainability.
Source Responsibly - Choose suppliers that prioritise recycled content and avoid plastic coatings or laminates.
Reuse Where Possible - Clean, sturdy boxes and papers can have a second life - both for your studio and for your customers.
Encourage Customers to Recycle - Add a small note explaining how to dispose of your packaging responsibly.
Stay Plastic-Free - Replace all single-use plastics with recyclable or compostable alternatives - including tapes, wraps, and mailers.
- Tell Your Story - Customers love transparency. Share your eco-packaging efforts in your Etsy listings or About section.
Example: Packaging a Handmade Candle Sustainably
Wrap the candle in recycled kraft paper or tissue.
Add a layer of corrugated wrap or shredded paper for extra cushioning.
Place in a snug, recyclable cardboard box.
Fill any empty spaces with paper-based void fill.
Seal with water-activated paper tape.
Finish with a recycled paper thank-you card and your logo printed with plant-based inks.
Your package now looks professional, feels premium, and leaves no trace behind.
Why Your Customers Will Love It
A growing number of Etsy shoppers look for sellers who share their values. When your product arrives in beautiful, plastic-free packaging, it signals quality, care, and conscience. You’re not only protecting your handmade goods - you’re protecting the planet too.
Plus, eco-friendly packaging is a talking point. Customers often mention it in reviews, helping you stand out and earn repeat business.
Final Thoughts
Sustainable packaging doesn’t have to compromise on protection or presentation.
By making mindful choices - recycled paper, cardboard, and compostable fillers - you can ship safely, look great, and stay true to your eco values.
Every package you send is a reflection of your brand and your beliefs.
On Etsy, that’s more than good business - it’s what buyers connect with most.
About The Author
Russell Whiting
Russell is Head of Ecommerce at Lil Packaging, where he drives the company’s digital strategy and helps brands grow sustainably online. With years of experience in Ecommerce and digital retail, Russell specialises in creating operational solutions that reduce costs, optimise logistics, and enhance the customer experience.